Frozen crab

We are a “fish shop” that focuses on local products. We share the joy of food through fish with all involved. We want to revitalize Shimane’s primary industry, the “fishing industry,” increase its value, increase employment, encourage young people to return to U-turn, and find and develop rewarding jobs. Currently, Shimane Prefecture’s population is declining and aging, and the market is shrinking. The majority of fishermen are said to be over 60 years old. What will happen to the fishing industry in 10 years, when they are over 70 years old? To address these issues, we have a role to play, not only in selling fish, but in working with fishermen to think about, create, and propose mechanisms to increase the value of the fishing industry. For raw fish, we are reforming fishing methods, keeping fish fresh when landed, and speeding up the distribution process. For processed products, we will use high-quality fish and utilize our processing technology to create safe and secure products. We deliver PREMIUM-ONLY ONE to our customers. We believe that high value-added products are rewarding for fishermen and improve their lives. And delicious seafood from Shimane Prefecture will lead to the happiness of people around the world.These are the goals of our business activities. Shinichi Tanaka President and Representative Director SOL JAPAN Co.